Emiliano Giangreco
Art Director, Concept Creator



D&AD
Shift Germany 2024


OWN IT


concept creation & art direction for O2

Challenge: O2 needed a bold campaign to spotlight their fair contracts: stop paying for your phone once it’s paid off! 

Idea: With O2, you don't just use a phone—you own it. Unlike other companies where it feels like renting, O2 empowers you with full ownership. Our #ownit campaign is about the fairness and transparency of O2's contracts, putting control back in your hands.