D&AD
Shift Germany 2024
OWN IT
concept creation & art direction for O2
Challenge: O2 needed a bold campaign to spotlight their fair contracts: stop paying for your phone once it’s paid off!
Idea: With O2, you don't just use a phone—you own it. Unlike other companies where it feels like renting, O2 empowers you with full ownership. Our #ownit campaign is about the fairness and transparency of O2's contracts, putting control back in your hands.